Jet Ski Tours Website Revamp

Jet Ski Tours website update

Our ongoing partnership with Wow Marco Island Jet Ski Tours recently gave us the opportunity to revamp and modernise their website. The original site, while functional, had started to show its age. It lacked the flexibility, structure, and optimisation needed to support the company’s growth and evolving marketing goals. We began the project by taking a complete snapshot of the existing WordPress website, using that as a foundation to guide the new design and development. From there, we built a site that not only looks fresh but also functions as a strong tool for both customer engagement and long-term scalability.

One of the most important updates was the creation of a tailored tour section. This new section allows the Wow Marco Island team to easily add, edit, and update all of their jet ski tours in just a few clicks. Previously, changes required more technical input, making updates cumbersome and inconsistent. Now, the team can manage their offerings independently, which keeps the site fresh, current, and reflective of the latest tour options. This new functionality was designed with future growth in mind—making the website future-proof for new tours, seasonal offers, and potential add-ons.

We also placed a strong focus on media organisation and performance. Over time, the previous site had accumulated an assortment of unstructured images and video files that slowed down performance and created unnecessary bulk. By implementing a clear structure for media management, we were able to cut the overall file size of the site’s media library by more than half. This reduction not only improves site speed and user experience but also supports better SEO performance. Optimised media means faster load times, which is a key factor for both user satisfaction and search engine ranking.

Working alongside the Wow Marco Island team, we also helped them develop a pipeline of media content that serves multiple purposes—feeding both the website and their social media platforms. As new high-quality images and videos are captured, they can be seamlessly integrated into the site, ensuring that visuals remain vibrant, engaging, and on-brand. This collaboration has laid the groundwork for ongoing development over the coming months, as we continue to refine and expand the website to meet new business needs.

SEO for Jet Ski Tours

While the original site had a basic SEO plugin installed, there was no meaningful optimisation in place. That meant the site was missing opportunities to appear in relevant searches, especially in the highly competitive tourism and local activity market. We addressed this issue from the ground up as part of the redesign. Rather than tacking on SEO as an afterthought, we built optimisation directly into the design and development process.

The first step was ensuring that all images were properly optimised. Instead of random filenames like “IMG1234.jpg,” every image was given a clear, keyword-rich naming structure. Alt text and descriptive tags were added across the board, improving accessibility while giving search engines the context they need to rank content effectively. Compression was applied to every image, striking a balance between high visual quality and fast load times.

Beyond images, we also implemented a structured approach to metadata, headings, and on-page content. Each page was optimised for local search intent, ensuring that customers looking for jet ski tours in the Marco Island area can easily discover Wow Marco Island Jet Ski Tours. With the site launched, we then turned our attention to monitoring and adjusting SEO rankings, fine-tuning the strategy to deliver the best possible results in localised searches.

The result is a website that does more than simply showcase jet ski tours. It now functions as a fully optimised digital platform that supports discoverability, improves user experience, and provides the Wow Marco Island team with the tools they need to grow.