After the even if we say so ourselves “sterling job” we did for sister company BATHlifts.net the guys at Relax Mobility tasked us with their brand and website update. Drawing on the look and theme from the Bathlifts website the user expectance was a simple process. So it was on to the logo and colour scheme to set the brand rules for the website update.
Keeping the same font across the both brands with a colour change for the Relax Mobility logo we added an avatar this time which was incorporated into the text of the logo. With recline a major part of all the products a reclined chair element became the X of relax. The client was unsure at first but was the logo was dropped in on the website header and marking materials the penny dropped and the logo was put to bed.
When’s a shop not a shop
Because of the nature of the products sold by Relax Mobility customers would require a home visit from one of their sales team to run thru the options, designs and fabrics available for both beds and chairs. With demo units and fabric books even Laurence Llewelyn-Bowen would be proud of customers can pick some funky colour schemes and bespoke finishes so their mobility furniture doesn’t have to have that care home look, perfect for the younger customer. To all the website to still function as a eCommerce site we had all the forward facing products listed as portfolios instead of products. This would allow the customers to read up and view all the benefits of the rise and recline products and then using the call to actions book and in home free visit.
Once a bed or chair had been selected the sales team can log into the site to gain access to the eCommerce part of the site. With all the variations and various discount structures all at the click of a dropdown and selection from a plethora of options and upgrades and accessories. A payment gateway allows for deposits and payments in full to be and with order forms and VAT handovers all being printed out onsite. Siting down with Mark to get an understand for the sales journey for both the client and sales person allowed us to work out the best and simplest route to market.
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