Continuing our design services for the owner of Award Winning Take Thai we were pleased to be asked to come up with the branding for Andy’s new venture… A smokehouse takeaway called Norwich Smokehouse
Its all about the brand
Andy was after a strong and simple logo design which could developed to allow for expansion in the future. With no avatar or imagery and simple colour scheme of black, white and vibrant orange for the logo, clean text based concepts were designed trying a few font variations. With a couple of logo candidates in the bag, mock-ups of signage on the new premises proved the logo would stand out to passing traffic. While we were at it Andy had us try out different styles and colour schemes for the shop exterior. This proved that less is defiantly more allowing the sticking orange of the logo to do all the talking.
Inside and Out Design
With a clean canvas and a massive shop space for the new takeaway Andy had big plans to modify the interior to suit his needs better. So it was off to the shop to get a few photos and get an idea of what could be done to the space. With time against us instead of measuring up and creating a 3D environment Andy sat with us as we build up walls and themed up the shop area to reflect the nature of the food he’s be selling.
Normal service had been resumed
With a stop gap menu used for a soft launch we were back on the case producing the menu for Andy. With a lot more space to play with we had a bit of fun with the initial designs incorporating with wood theme used in the shop . This spread in the social media content. New menu animations were used to showcase new dishes and tweaks to the launch dishes.
Off site support
Expanding the services we supply to Andy we’ve now added EPOS programming. The system Norwich Smokehouse have gone for is powerful but not the easiest to populate so we stepped up to the plate (forgive the pun) and took on the editing and additions to the growing menu. When the restaurant was getting ready to open, doors were open and all the trades were in and out so it wasn’t the warmest work places. So harnessing the power of remote access through TeamViewer we could make all the changes we needed in the comfort and warmth of our studio.