Creating a logos we have to get a real understanding of the people behind the logo and how the logo needs to work the the business. DWA Ecology logo design was no different, We had David over and got to know him and all about the company. Wanting for identify all the divisions and ecological areas DWA were active in, a multi icon logo was the main focus for the initial concepts. From the meeting the style of th existing log as given as a starting point. Running with this, a line based design in a boarded icon was the route we went down.

Early vector line logo contents for DWA Ecology

Providing both ecological and arboricultural consultancy specialising in surveys for protected species in relation to planning and development, including bats, badgers, great crested newts, reptiles and birds as well as flora and fauna it was difficult to nail to down to just three, so we extended with concepts to five icons. Switching from lined icons to solid to allow the logo design to work in smaller places it would be used 

DWA Ecology Logo Concepts

Not knowing our pipstril from our fruit bats a number of bats designs came and went, managing to avoid the BATMAN logo entirely we did fly close the the Smirnoff logo, not helped by the fact we had it in a red icon. After a few more meetings with David it became clear the badger icon and colouring was a stand out favourite so concentrating on that a final version of the logo and all its variations were created and can now be seen across all the DWA branding.

All the brand development for all the other logos will not go to waste and will be division retailed along with their colours for reports and areas of the website. 

DWA Ecology final logo design

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