Your website will need to work smarter to kickstart your recovery

Your website will need to work smarter to kickstart your recovery

Every website exists to generate downloads/views/sales/signups/etc and as businesses look to kickstart their recovery post Covid-19 your website needs to deliver more.

To deliver more, your website needs to be attracting the right people in the right volume.

Social media adverts, SEO and pay per click adverts can all be great ways of boosting the traffic going to your website, but they can also be an expensive way of amplifying the wrong audience.

The trick to all forms of digital marketing is to continually refine your campaigns to increase the return on your investment.

You need to use the data you gather through Google Analytics, Google AdWords and your social media channels to inform your decision making.

Don’t work on what you think you know, make your decisions based on what the data is telling you.

Dynamic campaigns that are continually improved and tweaked based on data are the ones which deliver the biggest return on your investment and could be the catalyst for strong growth post Covid-19.

Analysing this data properly takes time and at COG media we focus on your campaigns while your focus on your business.

Our team knows how to spot patterns in your campaign data and can refine content output and campaign audiences to deliver the best possible results.

Not all data is born equal, our team knows which data can be used to add the most value and deliver the best possible return for our clients.

We can help you today!

Speak to our team today to see how a digital campaign can help your business attract new customers and grow.

New Website Design for Norwich Design Company

New Website Design for Norwich Design Company

Time for a new website design

Taking advantage of lockdown, not able to take my Grand Tour through Europe it was  new website design time for COG media. Firstly upgrading our WordPress Technology to include the same editor we’ve been using for our clients over the last year. Secondly to take advantage of all the new projects we’ve been working on. New services came online as well adding marketing to our products.

Website Design First steps…

Backup all existing content

Drawing on the existing website we backed up all the blogs and pages ready to drop into the new framework. When we revamp existing WordPress websites doing this backup will keep the site structure. This is always good practise to keep Google and other search engines happy. Now we had the old site ready to start designing the new look.

 

Fresh New Website Look

Go big or go home…

Moving away from the boxed look of the old COG media website we wanted to use the full screen available where possible. Keeping the site responsive on all platforms templates where created for full width image based headers. Our latest development platform allows us to quickly add control on how the page will look on desktops, tablets and mobile devices. Website performance is very important part of page design. Posts like the one you’re reading now got a full width feature image which greets you when you get to the post.

 

New Marketing Services

Expanding our product offerings

With our new website comes new services. Ed Colman joins COG media as a marketing consultant. This now means we can offer your business copy writing, email marketing, Public Relations and Communications. Along with a fresh approach to Social Media Promotion. So if you just starting out in business COG media can support your from your initial idea to launch day.

 

Website Search Engine Optimisation

Getting our website design pages found

Keeping up with all the new innovations with SEO (Search Engine Optimisation) we reviewed all our pages and blog posts. Ensuring that the likes of Google and Bing could index our website. Adding to our blog posts with cleaning and informative content tells the world what your business is all about. So we have been back the the COG media vaults posts articles on past projects. So if you’re only just getting a business website blogs and posts can be back dated to keep a timeline of past work.

Dereham business Barnes Print delighted with new site from COG media

Dereham business Barnes Print delighted with new site from Cogmedia

Dereham business gets the COG media treatment

A family run business in Dereham that produce matchday programmes for non-league football clubs and cricket fixture booklets for grassroots cricket clubs are delighted with their new site delivered by COGmedia.

Barnes Print E.A. Ltd, approached COGmedia in February 2019 and the site was built and delivered in under two weeks giving the business the chance to expand outside of East Anglia.

Simon Barnes, the Managing Director of the company said he was delighted with COG media’s no-nonsense approach and focus on delivery.

He said: “COG media were great, we knew needed a new website and told them what we were trying to achieve, and they made it happen.

“They took the stress out of the project and hit every deadline they set, they listened to what we wanted and combined our requirements with their expertise to deliver a great website which has helped us to grow the business.

“We are now getting far more football and cricket clubs find us on Google than ever before, we are easy for clubs to find and that’s helped us to pick up more partner clubs.

“The site has also allowed us to upload our publications online for the first time in our history, the feedback from our advertisers and clubs has been great.”

COGmedia were delighted to work with Barnes Print on their website revamp and continue to work with the business today to maintain their strong search engine performance.

Our team could help your business just like we helped Barnes Print, so if you are looking for a new website or looking to get more out of your existing site contact us today.