Every website exists to generate downloads/views/sales/signups/etc and as businesses look to kickstart their recovery post Covid-19 your website needs to deliver more.
To deliver more, your website needs to be attracting the right people in the right volume.
Social media adverts, SEO and pay per click adverts can all be great ways of boosting the traffic going to your website, but they can also be an expensive way of amplifying the wrong audience.
The trick to all forms of digital marketing is to continually refine your campaigns to increase the return on your investment.
You need to use the data you gather through Google Analytics, Google AdWords and your social media channels to inform your decision making.
Don’t work on what you think you know, make your decisions based on what the data is telling you.
Dynamic campaigns that are continually improved and tweaked based on data are the ones which deliver the biggest return on your investment and could be the catalyst for strong growth post Covid-19.
Analysing this data properly takes time and at COG media we focus on your campaigns while your focus on your business.
Our team knows how to spot patterns in your campaign data and can refine content output and campaign audiences to deliver the best possible results.
Not all data is born equal, our team knows which data can be used to add the most value and deliver the best possible return for our clients.