COG media and please to now be working with SAF (Serious About FIFA). SAF is an eSports Team and community for hardcore FIFA players and pros looking to have in depth discussions around gameplay, tactics, news, esports, and more. Serious About FIFA is the worlds largest paid SIP Discord in the world for the past two years. Taking on their existing website which required a lot to improvement to say the least. Firstly we updated the existing site to perform and comply with Google and corrected the imagery to match Serious About FIFA’s demographic.
Then we set about updating the website to our tried and tested platform. Moving away from the Visual Composer back end to the more flexibly Elementor. Lifting the existing wording and imagery the site was quickly taking shape. Updating all the existing product line photos with new clean imagery all compressed for page speed the new site was close to being ready to go live. Whilst we were working on the back end of Woo-commerce online eCommerce shop we realised that COG media could bring a lot more to the SAF brand as well as the site. Taking on our own back we have a couple of prototype new products produced sporting the new slogan we came up with “I PLAY THEREFORE I AM…”
Once we had the mocks ready we drop a quick message to SAF and they were round to go over the ideas we can come up with. Embracing the new branding with the addition of adding gamer tags to the certain products we started to expand the items in online shop. Chill E Sports Bottles, Snapback Caps and Beanies were the first of out new items to hit the store with the first orders coming in only 24hrs after they added.
Moving on from the initial products we set out adding the the SAF brand. To keep the costs down we turned to 3D renders and Photoshop to create and develop new ideas and expand on existing one item products.
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Bringing a new way of blogging to Serious About FIFA… Put it up and keep it up! Blog posts were being removed after they had served their purpose. Blogs are an important part of search engine optimisation, with information and details based round your organisation. A suite of imagery was created for new team members, eSports news and all things FIFA. Keep the brand across the entire site is key.
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