Content working harder not smarter

Content working harder not smarter

One of the most overused clichés in marketing is content is king, but that doesn’t mean it isn’t a valid point.


So why is content so important?
One of the most powerful ways of engaging with your audience is through people-led, emotive content.

But how do you create that content?

The first step is to make sure you are writing something that people want to read, at COG media we take a data-driven approach to look at what your audience is currently searching for and what content they are engaging with.

This analysis gives us a deep and meaningful understanding of the types of content which could help your business to start new conversations with your target audience. Ensuring that your content strategy and output is based on data allows us to ensure our clients are getting the highest possible return on their investment.

By understanding what sorts of content your target audience is engaging with we can make informed decisions about the format of content we produce for you to give it the best chance of reaching a large audience via the right channels. Our team doesn’t just create content, we also monitor and analyse its performance once published to make sure that your content is working.

By analysing the way people are consuming your content we can identify future opportunities and refine your output to drive maximum engagement. Our team of content creators understand that there is no one size fits all approach to content and that what works on your website will not necessarily work on your social media platforms. We create bespoke content for each of your channels, helping you to put the right content in front of the right people at the right time.

Content is king, but not when you are producing content for the sake of producing content; before creating any content, you should ask yourself why.

Why are we creating this video, blog or social media post?

This focus will allow you to deliver results without getting side tracked.  

We can help you today!

COG media can help your business to create and enact an effective content marketing strategy that delivers results.

Contact our team today to see how we can help you and your business. 

We’re now Marketing… Another string to our bow

Norwich Norfolk Marketing Services

We are please to announce the COG media is now able to offer a plethora of marketing services.

Content Marketing

Cog Media can help you create web content that really works for your business. We look at what sort of content will perform well and what sort of content your target audience is consuming to create a robust content marketing plan.

Our content marketing team have experience producing a wide range of content from newsletters to brochures, magazines to infographics and anything and everything in-between.
We can also help you to create digital media assets to drive engagement and increase your brand awareness.

Email Marketing

Email marketing is a great way to get your content in front of your customers and COG media can help you build must-click emails and write brilliant content to maximise your return.
We can bring your database of customers and leads to life by giving them well designed content that is worth reading straight into their inbox.
COG media’s team are up to date on all things GDPR, so you can be confident that your and your customers’ data is in safe hands.

Pay Per Click Marketing

COGmedia can help you to understand what PPC campaigns are and how or if they can help your business. PCC campaigns can be a very cost-effective way of increasing your visibility for key search terms that your business wouldn’t otherwise rank highly for in organic searches.

We will manage your campaign to ensure that your spend delivers qualified leads, i.e. people who we know are actively searching for your product or service.

Marketing Analytics

If you want to know more about how visitors are interacting with your website and your campaigns, Cog Media can help you to make the most of your Google and Social Media Analytics.

You are already collecting a huge amount of data that you can do so much with. You can measure performance, track progress against key performance indicators (KPIs) and use your data to prove any assumptions you have.

We can help you today!

COGmedia can help you to understand, interpret and analyse your data and use it to refine your activity and increase the return on your investment.

New talent Lauren joins Cogmedia…

Lauren work experience

Norwich Graphic Design New Starter

We’re pleased to welcome Lauren on-board as part of the team, she brings a fresh approach to design and adds a new level of illustration to our Norwich graphic design services. Lauren said “Art is my passion in life and so I’m very much looking forward to the next year since I will be working completely on my art skills and doing jobs that I love. I’m really excited to be working with the guys down at COGmedia and all the skills in illustration and animation they can help me develop! I’m also doing an Art and Design foundation diploma at Norwich City college this year, so I can broaden my skills in many different forms of traditional media too!”