Content working harder not smarter

Content working harder not smarter

One of the most overused clichés in marketing is content is king, but that doesn’t mean it isn’t a valid point.


So why is content so important?
One of the most powerful ways of engaging with your audience is through people-led, emotive content.

But how do you create that content?

The first step is to make sure you are writing something that people want to read, at COG media we take a data-driven approach to look at what your audience is currently searching for and what content they are engaging with.

This analysis gives us a deep and meaningful understanding of the types of content which could help your business to start new conversations with your target audience. Ensuring that your content strategy and output is based on data allows us to ensure our clients are getting the highest possible return on their investment.

By understanding what sorts of content your target audience is engaging with we can make informed decisions about the format of content we produce for you to give it the best chance of reaching a large audience via the right channels. Our team doesn’t just create content, we also monitor and analyse its performance once published to make sure that your content is working.

By analysing the way people are consuming your content we can identify future opportunities and refine your output to drive maximum engagement. Our team of content creators understand that there is no one size fits all approach to content and that what works on your website will not necessarily work on your social media platforms. We create bespoke content for each of your channels, helping you to put the right content in front of the right people at the right time.

Content is king, but not when you are producing content for the sake of producing content; before creating any content, you should ask yourself why.

Why are we creating this video, blog or social media post?

This focus will allow you to deliver results without getting side tracked.  

We can help you today!

COG media can help your business to create and enact an effective content marketing strategy that delivers results.

Contact our team today to see how we can help you and your business. 

Outsourcing your social media can save you time

Social Media Management Norwich

Entrepreneurs have one thing in common, their time is precious and often in short supply.

For most business owners there are never enough hours in a day, and never enough days in a week.

Your time is money, so you need to make sure you are making the most of the limited time you have each day.

Social media is a great way of raising the profile of your business and engaging with new and potential clients but to get it right takes time.

Often social media management is somewhere near the bottom of a business owners to-do list and that’s where we can help.

For an affordable fixed price, COG media can take over your social media channels and leave you free to focus on making the most of your time.

Our social media management service is popular with clients because we make sure that your social media channels reflect your brand.

We create and post must-click content that helps your business start new conversations and grow your audience organically without relying on paid media.

Our team can create a mix of bespoke content that your audience will love and want to share with their own social media network.

We also produce regular reports based on insight from your social media channels and your website analytics to show you how our social media management is helping your business.

Adopting a personal and emotive approach to social media management allows us to drive maximum engagement and make your social media channels stand out against your competitors.

Social media can’t just be broadcasting messages to your audience without engaging in a real conversation, COG media’s tried and test approach to social media management is centred on engaging with your audience not talking at them.

A more engaged and active audience is far more likely to remember your brand and deliver increased revenue.

We can help you today!

Contact us today to see how we can help you to transform your social media output into something your audience wants to see, share and talk about.

Your website will need to work smarter to kickstart your recovery

Your website will need to work smarter to kickstart your recovery

Every website exists to generate downloads/views/sales/signups/etc and as businesses look to kickstart their recovery post Covid-19 your website needs to deliver more.

To deliver more, your website needs to be attracting the right people in the right volume.

Social media adverts, SEO and pay per click adverts can all be great ways of boosting the traffic going to your website, but they can also be an expensive way of amplifying the wrong audience.

The trick to all forms of digital marketing is to continually refine your campaigns to increase the return on your investment.

You need to use the data you gather through Google Analytics, Google AdWords and your social media channels to inform your decision making.

Don’t work on what you think you know, make your decisions based on what the data is telling you.

Dynamic campaigns that are continually improved and tweaked based on data are the ones which deliver the biggest return on your investment and could be the catalyst for strong growth post Covid-19.

Analysing this data properly takes time and at COG media we focus on your campaigns while your focus on your business.

Our team knows how to spot patterns in your campaign data and can refine content output and campaign audiences to deliver the best possible results.

Not all data is born equal, our team knows which data can be used to add the most value and deliver the best possible return for our clients.

We can help you today!

Speak to our team today to see how a digital campaign can help your business attract new customers and grow.

New talent Lauren joins Cogmedia…

Lauren work experience

Norwich Graphic Design New Starter

We’re pleased to welcome Lauren on-board as part of the team, she brings a fresh approach to design and adds a new level of illustration to our Norwich graphic design services. Lauren said “Art is my passion in life and so I’m very much looking forward to the next year since I will be working completely on my art skills and doing jobs that I love. I’m really excited to be working with the guys down at COGmedia and all the skills in illustration and animation they can help me develop! I’m also doing an Art and Design foundation diploma at Norwich City college this year, so I can broaden my skills in many different forms of traditional media too!”